AVATAR is an established and successful full-service agency group with specialist agencies in traditional advertising, digital advertising, public relations, B2B consulting and media.
AVATAR unites a professional team of well over a 100 marketers in Johannesburg, Cape Town and Durban which consists of creatives, developers, writers, strategists, account managers, producers and many others. We keep creating ideas that impact some of the world’s most recognised brands including ISUZU, KFC, H&M, Tecno, BP, Nivea, Castrol, Nokia and Unilever to disrupt, challenge, and enhance consumer perception and participation, give your competitors sleepless nights, and impact your market position positively.
We are all about Imagining Growth Together for our clients, their customers and brands of all shapes and sizes. Let’s partner in deciding what’s next for your business, and then, let’s take it there by helping you build iconic brands, sales success, market growth, and a loyal as well as engaged customer base.
If we Imagine Growth Together – We can create Ideas That Move People.
Avatar Jozi is a born-digital, integrated agency placed at the intersection of South African culture in Johannesburg. Inspired by our purpose to cultivate ideas that move people, we create work that speaks to diverse audiences. Our office locations and our people are reflective of those audiences, enabling us to derive the human truth behind our data approach.
Avatar Cape Town is the retail heartbeat of the group. We are a client-centric team, intent on exploring and encouraging growth for our client portfolios via an omni-channel approach. We employ data-driven strategies that ensure business transformation across the various disciplines.
Avatar DBN is an award-winning, full-service agency specialising in FMCG, retail, below-the-line, and shopper communication. We deliver smart, insightful and relevant cross-channel brand experiences that move people – and our clients’ products.
Avatar PR is an agile team of thinkers, storytellers, data engineers, and connectors. As an award-winning agency, we build trust and take pride in engineering purpose-driven narratives across the entire media ecosystem, fusing data-driven creative, digital marketing and traditional public relations into a communications agency built for the future.
We are a transparent, digital-first, data and tech-driven media agency with ROI being our foundation. We strategically integrate into the Avatar Group network to provide not just a media lens but also advise how different strategies from digital, brand and communication collide with media. We speak with our customers’ customer at the opportune moment, using the most engaging messages to drive them to take the desired action.
We are a B2B growth practice made up of entrepreneurs, strategists, designers, marketers, technologists, and creative content experience makers. United in a shared passion for your growth, we work with our clients to engage customers, influence sales prospects, rally employees and execute digital transformation programmes.
Fresh AF is a youth specialist marketing digital agency. We offer brands insights-driven, full-service marketing campaigns from concept creation through to content marketing, and everything in-between. We engage with over 100 000 young people monthly through our own platforms from which we derive the latest trends and insights.
Luckily there’s still the rest of Africa and the World.
That’s why we try even harder, every day.
Mzamo Xala is Avatar Agency’s Group Chief Executive Officer and a seasoned strategist who joined the Avatar team in 2019 as Chief Strategy Officer. He has extensive experience in the industry spanning over 22 years.
Before taking on the role of GCEO, Mzamo was also the Managing Director of the Agency’s B2B growth company, Resilience.
Prior to joining Avatar Agency, Mzamo served as Vodacom Executive: Head of Department for Insights and Analytics, where he led insight digital transformation, financial services growth, and digital monetisation. During his time at SA Rugby, he served as Marketing Manager for the national rugby team Springboks, playing an instrumental role in developing an integrated communications campaign for the 2007 Rugby World Cup.
Earlier in his career, Mzamo served as Innovation Projects Manager for multinational beverage company Diageo, leading the commercialization of the Smirnoff Ready to Drink innovation programme.
After graduating from IMM Graduate School, he began his career at Unilever as Insights Manager, providing innovation and brand change insight research support. During his time at Unilever, he was involved in the migration of the Ego brand of male grooming products to Axe and the launch of fabric softeners for low-income consumers across Africa.
A strategist turned creative, Veli has not only co-founded Avatar, but also inspired a new agency offering, YGK, and is part of M&N Brands, a holding company with diversified investments in leading advertising, media and communication businesses.
Veli serves as Advisory Board Chairman at the Red & Yellow School, sits on the IAB’s Transformation & Education Council, is a DMA Board Member and has judged the Loeries, Apex, Bookmarks, Pendorings, PRISM and AdFocus Awards.
Constantly learning, constantly innovating, 36-year-old Veli has also learnt the pitfalls of success, “I have learnt that one must define what success means to oneself, as there is a great danger with conforming to the one society creates.”
Avatar’s DNA is all about passionate and caring individuals with an entrepreneurial spirit. Our goal is to Liberate African Creativity for The World. We want this for every single creative individual in Mzansi and on the continent, for every client, every brand, every business, every enterprise, all types of organisations, every start-up, and for every generation, in any sector. Unleash the African creative excellence that’s within you.
