LinkedIn Launches Video Ads for Advertisers


LinkedIn just gave advertisers one more reason to be excited by developments on the website. In the past few months we have seen a lot of changes on LinkedIn from website and profile redesign to the overhaul of company pages. The site is becoming more visual and intuitive and I would imagine that we are spending more time on it. Now LinkedIn has just revealed that they are introducing 300×250 video ads. When a user clicks the video ad, a 30 second video will play within the 300×250 ad unit.

The introduction of videos to LinkedIn means more options for advertisers reaching out to professionals. Advertisers can already use targeted adverts to reach their intended audience and there is one more rich way of doing that. As of September 30, 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 187 million members in over 200 countries. Sixty-three percent of LinkedIn members are located outside of the United States. There will be great reach for those who utilise the adverts. The site continues to grow at a steady rate of 2 members every second. With the recent changes on LinkedIn, members are spending more time on the website. Since the introduction of LinkedIn Endorsements there have been as many as 200 Million Endorsements on LinkedIn. There are more features for members on LinkedIn engage and interact.

The LinkedIn videos will have a minimum of $2.00 per click on the LinkedIn paid advertising platform, look for competition to get fierce with the edge that video has with potential consumers. The Video Ads will prove to be more affective for Advertisers to reach their target markets. Those who click or view the ads can be directed to a landing page or website of the ad. Advertisers who already have a presence on YouTube will have the ability to use their already-existing videos for their LinkedIn video ads.

LinkedIn video advertisers will determine how much they want to do using the video ad based on their budgets, price paid per click or view, and run times. This introduction of video ads to LinkedIn makes sense when one looks at the recent developments on LinkedIn. With new features likes notifications for profile views and messages on LinkedIn, users are more likely to spend more time on the website.