Challenger agency, AVATAR has been named the AdFocus Medium Sized Agency for 2016. The award, presented by Financial Mail, owned by Times Media, was given at a ceremony that took place in Rivonia last night.
“AVATAR was founded in 2012 as a media-agnostic agency that is inspired by technology, driven by market insights and defined by outstanding work,” said Zibusiso Mkhwanazi, the CEO of AVATAR. “In four short years we’ve grown significantly. When people ask what our secret is, I say it is no real secret, it is all about hiring the right people: tech-enthusiasts, creative thinkers, innovators and marketers who span diverse life experiences but who are bound by a common vision — that doing groundbreaking work is all that matters.”
“We are united by our common obsession of doing work that matters and putting the client first. Ultimately our growth can only ever be a consequence of our client’s business betterment,” said Mkhwanazi.
Financial Mail’s prestigious AdFocus agency awards presentation is a notable event in the annual marketing calendar. The awards are judged on new business and growth; business retention and relationships; training and industry recognition; and empowerment/social responsibility.
“AVATAR isn’t driven by awards, but this is not just any award. The Financial Mail AdFocus award is a particular kind of recognition by an extremely influential business media that is highly respected. What sets this particular accolade apart is that AdFocus looks at relationships, business retention and those aspects of advertising that are client-centric. For this reason we’re delighted that AVATAR was honoured by AdFocus and Financial Mail,” Mkhwanazi said.
“We are truly humbled to accept this award, which underscores that our vision for this agency is true,” says AVATAR’s Mkhwanazi. “When we first launched AVATAR we aimed to shake up the industry with a business model that’s built on meritocracy and advertising that does the hard work of helping to boost businesses’ bottom lines. In a country with an awards-obsessed culture, AVATAR has always believed in one imperative — advertising that delivers results. Being recognised for this by the esteemed Financial Mail is thrilling. Because we are a fairly young agency, winning this award means that we are on the right path to our dream of building South Africa’s largest integrated communications group,” he added.
Co-founder and Creative Officer, Veli Ngubane, said: “For us business is about doing good work. Solving problems that make businesses better while constantly checking ourselves — are we keeping our standards high? Are we delivering the best for the client, both strategically and creatively?”
Ngubane added: “In accepting this award we’d like to thank our remarkable team of AvaStars. We are truly grateful for who they are and the work they do. We would also like to acknowledge and thank our clients for their faith and trust in AVATAR. Finally we’d like to thank Financial Mail and AdFocus. The FM is a beacon of integrity in business journalism. It has a remarkable reputation which has been earned over decades because of the impeccable reporting it does. Our gratitude to David Furlonger for his ethos and to Jeremy Maggs for the role he plays in the advertising industry. You both have our deep respect.”
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