New Strategy Head for Avatar

Avatar has appointed Mzamo Xala as its head of strategy. “Xala has built a solid reputation and a formidable track record in the marketing and advertising industry, his expertise and in-depth knowledge of the industry are what attracted us to him,” says Veli Ngubane, Avatar group MD.

Xala started his career in early 1999 as a strategic analyst for TBWA\ South Africa, followed by roles such as innovation manager at Diageo, marketing insights manager at Unilever and head of brand experience at Virgin Mobile South Africa. He was also marketing manager at the South African Rugby Union (SA Rugby) before joining Vodacom as the executive head of department, focusing on insight and analytics.

Original article: Marklives – New Strategy Head for Avatar