Over the past few months we have been talking quite a bit about Content Marketing. Today we try to look at the one part of this term, content. What is…
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Will it be a year of forays into new areas or very much a continuation of what we had in 2012? AVATAR CEO Zibusiso Mkhwanazi recently wrote an article on…
Content marketing is the art of understanding exactly what type of information a brand’s customer needs and for brands to provide that information in a relevant and compelling way. Brands…
LinkedIn just gave advertisers one more reason to be excited by developments on the website. In the past few months we have seen a lot of changes on LinkedIn from…
LinkedIn recently took Thought Leadership on the platform up a notch by introducing a blogging platform for Influencers on the website. Thought Leaders publish content on trends and topics influencing…
Is Apple starting to drop the ball? One thing that Apple has been known for is the incredible attention to detail and the dedication to customer experience. Apple has generally…