- Develop a social media campaign that drives increased brand awareness and brand affinity for the Aromat brand.
- Re-ignite Aromat as the ‘go-to’ to shake-up in any meal.
- Create Brand Awareness on a larger scale for Aromat.
- Bringing joy to our Aro-fans and making staying at home during lockdown even tastier.
The New Normal – Our idea takes into consideration the current COVID-19 reality and the expectation that social distancing will be extended. As a result, digital technology would be the ideal tool to bring people together.
Desired Campaign Public Sentiment
Aromat decided to give back to their loyal customers during times of COVID-19, by making staying at home tastier.
150 000 +
9.1 Million +
Increase in positive brand sentiment